CONCEPT

To promote a new season of The Stranger Things, I came up with the idea of creating a special
digital OOH campaign. People can get a free coke by using their supernatural power just
as the main character, Eleven from the series through a challenge: not blinking
their eyes as long as possible.

A vending machine equipped with a digital screen that has an iris recognition sensor,

it detects the motion of the eye blinking and counts the time. It also connects to
a Netflix account and invites friends of the challenger to join the game.

CLIENT

ROLE

DATE

NETFLIX

CONCEPTING / ART DIRECTION

2019