HYUNDAI DIGITAL GLOBAL CAMPAIGN

CONCEPT

To highlight the IONIQ 5’s ability to power all kinds of appliances, we turned its power

into art and live performance in nature where it's far from any electricity.
Power you art was our first campaign by working with a modern light artist
we created an exhibition in nature powered entirely by the IONIQ 5.
We captured both the artistic process of the art and the beauty of the artwork itself.
As a follow-up campaign, we made a project called Power Your Beat with a DJ and took her to a Portuguese cliff and we celebrated this freedom by having IONIQ 5 power a DJ performance in a remote location, live-streamed for our community.

SOCIAL MEDIA ASSETS